Olivia Dollon is a bitfitter, she provides advice to riders who wish to choose the best mouthpiece (bit) for their horse.
Olivia wants a logo highlighting the bit for horses, while having a non-classic logo. The idea for the chessboard piece came to me while thinking about the concept of bitfitting: the idea is to choose the best bit, as you would choose the best move to play in a game of chess. No place to chance, it is the same for the mouth of a horse.
My missions on this project:
- Logo research and creation